Just out--Business Week (September 28, 2009) and Interbrand have identified the 100 Best Global Brands and Google is ranked #7, up from #10 in 2008, and leads the pack with the biggest brand value percentage increase of all 100 brands. To put this in perspective, Harley-Davidson, a well-known top 100 brand, fell from 50th to 73rd place.
Google is not only a top brand, but also has become a commonly used verb. I google, you google, we all google to find information about almost anything--where to shop, where to dine, where to travel and, now more often than ever, where to work. Job seekers are starting their job searches on Google, so it’s become imperative that your company’s opportunities appear in the first page or two of the search engine. And while seekers use other search engines, Google dominates.
So how do you make sure your company’s jobs will land on page 1? Two ways—search engine optimization, SEO, (for high organic ranking) and search engine marketing, SEM, also known as pay-per-click sponsored positioning.
Test Google yourself. Search on a job category you use, such as software developer jobs, and a location, such as Milwaukee. Do you see your company on page 1? Chances are most of the top listings, both organic and paid, will belong to job boards who understand the value of SEO and SEM. And perhaps one of those job board listings could be for one of your jobs. But wouldn’t you rather job seekers come directly to your career site rather than a job board where they will be exposed to multiple opportunities?
NAS Recruitment Communications will help you with both SEO and SEM, integrating both into your recruitment strategy. Give me a call or drop an email to learn more without any obligation, Connie Poll, cpoll@nasrecruitment.com, 414-964-8410.
To see the complete list of all 100 Best Global Brands, click here.
Google is not only a top brand, but also has become a commonly used verb. I google, you google, we all google to find information about almost anything--where to shop, where to dine, where to travel and, now more often than ever, where to work. Job seekers are starting their job searches on Google, so it’s become imperative that your company’s opportunities appear in the first page or two of the search engine. And while seekers use other search engines, Google dominates.
So how do you make sure your company’s jobs will land on page 1? Two ways—search engine optimization, SEO, (for high organic ranking) and search engine marketing, SEM, also known as pay-per-click sponsored positioning.
Test Google yourself. Search on a job category you use, such as software developer jobs, and a location, such as Milwaukee. Do you see your company on page 1? Chances are most of the top listings, both organic and paid, will belong to job boards who understand the value of SEO and SEM. And perhaps one of those job board listings could be for one of your jobs. But wouldn’t you rather job seekers come directly to your career site rather than a job board where they will be exposed to multiple opportunities?
NAS Recruitment Communications will help you with both SEO and SEM, integrating both into your recruitment strategy. Give me a call or drop an email to learn more without any obligation, Connie Poll, cpoll@nasrecruitment.com, 414-964-8410.
To see the complete list of all 100 Best Global Brands, click here.
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